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Ita Reyes and her husband moved to Michigan from Puerto Rico as teenagers and after years of hard work, opened a hardware store in Ann Arbor. During this experience, Ita kept her passion for yoga going by teaching lessons at different studios on the side. In 2010, Ita rented a space near their hardware store and turned it into Ita Yoga Studio. She started using Facebook to reach people and almost immediately, the number of people signing up for her classes doubled.