Optimize campaign performance with A/B Testing and Conversion Lift

Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. 

Level: Intermediate

It is important to measure the true performance of your ads on Meta platforms. This course explores the value of a 360 degree measurement approach and specifically covers how to implement and interpret Conversion Lift tests and A/B tests and use the insights to optimize your future campaigns.

By the end of this session, learners will be able to:

• Identify the value a holistic measurement approach offers in improving campaign performance.
• Set up and interpret the results of a successful A/B test.
• Set up and interpret the results of a successful Conversion lift test.

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