Meet with the Meta Blueprint team to learn all about our Meta Certification program. Ask questions about our family of apps and services, topics in our certification exams and the process from start to finish during this session. Media...
This training helps advertisers understand the business value of app event solutions. Learners will be able to identify the right solution for their business needs and outline the implementation process. Don't see any events here? Be sure to log into...
The Conversions API must be set up properly to work as effectively as possible. Ongoing maintenance can also help identify opportunities for improvement and ensure that your setup is working well. This training describes how you can optimize the configuration...
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. This lesson explores how you can incorporate best practices and develop content that aligns to user behavior when you design for mobile.
Learn how to create measurable business goals and choose the campaign objective to meet your goal.
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
This course introduces auction bid strategies, providing guidance on how to determine the best strategy for your business goals and how to select controls for setting a budget.
In this training, you will learn how the AI tools within Meta Advantage can be used to improve campaign performance. This training provides an overview and use case for each tool, so you can determine which tools would be best...
This course discusses how the Meta Conversions API can help you establish a more reliable data connection that leads to improved marketing campaign performance. Determine which integration option is best for your business and explore best practices for sharing...
Do you have clients in the ecommerce, professional services, healthcare or automotive industry? In this webinar, you’ll learn about:- Latest industry insights and exclusive Meta ad resources to help with client pitches, business reviews and conversations with clients. - Best...
This training will cover proven best practices that can help maximize international sales across Meta technologies. You’ll discover guidance on how to compare destination markets, strategies for implementing cross-border ad campaigns and tactics for setting up operations that help offer...
Discover how to use Advantage+ shopping campaigns to increase efficiency and achieve better performance.
Learn how to use Brand Lift, Conversion Lift, GeoLift and marketing mix modeling to generate helpful insights about your ads.
This training begins with an overview of what an omnichannel marketing strategy is, the value of connecting omnichannel data, specifically offline events. We then go into how to share offline events with the Conversions API and review implementation options. We...
This virtual training helps you set up and implement custom conversions, so you can optimize your ads for people who are most likely to convert. It also explores common issues that may prevent your pixel from sending accurate data. Lastly,...
Learn how to drive transactions by removing friction throughout every stage of the customer journey from discovery, to purchase and post-purchase.
Join our free webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads. You’ll hear from Meta’s top experts, who will share: How CAPI for CRM can help your business reduce...
