All Activities
-
-
Online Fundraising With Facebook
Learn how your nonprofit can use Facebook tools to create a fundraiser or amplify fundraising efforts.
-
Advanced matching for websites
Learn how to use advanced matching for websites to optimize ad campaigns and protect customer privacy.
-
Choose ad placements, budget and schedule in Meta Ads Manager
Learn how to choose placements and set a budget and schedule for ad campaigns in Meta Ads Manager.
-
Manage your ad campaigns
Learn where to find key metrics in Ads Manager and how to use them to analyze campaign results.
-
Increase campaign performance with partnership ads
Discover how to use partnership ads, formerly known as branded content ads, to improve your campaign performance.
-
Customize ad creative in Meta Ads Manager
Learn how to create ads and review format, placement and creative options in Meta Ads Manager.
-
Troubleshoot Meta Conversions API
Learn how to verify proper implementation of Meta Conversions API setup, optimize your configuration of the Conversions API and troubleshoot issues that may arise after the direct implementation of the Conversions API.
-
Prove your knowledge with the Meta Technical Implementation Specialist assessment
Demonstrate the skills needed to guide the implementation and troubleshooting of key marketing technologies by passing the Technical Implementation Specialist assessment. To pass this assessment, answer 16 out of 20 questions correctly. Retake the exam as many times as needed...
-
Maximize your campaign results with Performance 5
In this training, you will learn the five best practices for maximizing performance of direct response campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a variety of events scheduled. To log...
-
-
Ads targeting options
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
-
Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
-
Getting Started with Facebook Live
Tyler Simpson shares common creator use cases for going Live.
-
Debug app events for Android and iOS
Learn how to test app event implementation and debug app events for Android and iOS.
-
Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
-
Optimize and troubleshoot the Meta Pixel
This course helps you set up and implement custom conversions and troubleshoot the Meta Pixel so you can optimize your ads.
-
-
Define and establish a community
Learn how to build and maintain a meaningful community by defining its mission, goals and success criteria.
-
Communicate with people on WhatsApp
This course provides an overview of how to bring a business online with the WhatsApp Business app.
-
Meta Ads Manager
In this course, you'll learn how to set up a campaign in Meta Ads Manager and you'll explore the difference between campaigns, ad sets and ads.
-
Beyond Brick-and-Mortar: Open Your Shop on Instagram
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
-
Develop community strategies and processes
Examine key processes that community managers use to build and scale their online communities.
-
Frictionless Purchasing
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.