Meta Blueprint : Learn new skills to build your brand or business : Learn new skills to build your brand or business

What Is a Brand?

This lesson teaches you why a brand is important for your business.

Duration 5m
Rating 4.3
Beginner

Select Your Social Media Channels

This course teaches you how to choose the appropriate social media channels for your business online.

Path
Duration 11m
Rating 5.0
Beginner
Credential

Map the Customer Journey

This course teaches you about the customer journey and how it applies to your business online.

Path
Duration 8m
Rating 5.0
Beginner
Credential

Map Your Customers' Journey

Learn how to apply the customer journey to your business online.

Duration 5m
Rating 5.0
Beginner

Get started with advertising on Facebook and Instagram

In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.

Duration 5m
Rating 4.8
Beginner

Create ads from your Instagram account

Learn how to use Instagram to create ads for your business.

Duration 5m
Rating 4.8
Beginner

Understand the Social Media Landscape

This lesson teaches you how to identify your target audience for your social media channel.

Duration 5m
Rating 4.7
Beginner

Attract an Audience on Social Media Overview

This overview outlines ways to attract your ideal audience online.

Duration 13m
Rating 4.4
Beginner

Create Authentic Messages

This course teaches you how to create content that engages your audience and a plan for your content.

Path
Duration 8m
Rating 4.6
Beginner
Credential

Knowledge Check

This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.

Duration 5m
Rating 5.0
Intermediate

Create ads from a Facebook Page

This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.

Duration 5m
Rating 4.8
Beginner

Adapt your marketing strategies for the evolving ads ecosystem

As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...