The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet...
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community.
Align Your Goals With the Marketing Funnel
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
This lesson prepares you to share accurate information with your community on Facebook as a government organization.
This lesson will prepare you to craft ads that informs and educates people of your services, and leverage a variety of creative formats at every stage of your audience’s journey.
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
Start Your Fundraiser
Build Your Campaign
This lesson will prepare you to use Facebook tools to make public service announcements as a government organization.
This lesson will prepare you to test different factors in your government organization's ads and iterate insights from past advertising campaigns into future campaigns.
This lesson prepares you to use WhatsApp to interact with your community as a government organization.
This lesson prepares you to use Messenger to reach your community as a government organization.
This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns with your government organization’s goals.
This lesson prepares you to establish a presence and a community for your government organization on Instagram.
This lesson will prepare you to compare multiple creative formats for your public service announcements and create messages that prompt people to interact with your government organization.
Tell Authentic Stories
Free Tools to Create and Enhance Content
This lesson prepares you to establish an engaging Facebook presence as a government organization.
This lesson prepares you to create ads to generate more signups for your services and make decisions about your ad campaigns that align with the goals of your organization.
