Unsung Heroes: Me & the Bees Lemonade
Often positive change happens because of the extraordinary effort of ordinary people. Here we hear the stories of visionary individuals who dared to move the world to a better place.
All Activities
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Ricardo Roberts, Bien
Ricardo was born in the Voz Andes Hospital in Quito, Ecuador. At the time, his American father was a Peace Corps volunteer, and his Ecuadorian mother was the director of an orphanage. In the early ’80s, the young family eventually...
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Back to Better: Five Strategies to Boost Sales with Taylor Graham
In the past few months, small business retailers have experienced decades of change. If you own a physical store, an online business—or both—you’ve likely had to pivot quickly to keep your business going. In this session, discover 5 quick strategies...
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Ita Reyes, Ita Yoga Studio
Carolyn Everson is Vice President, Global Business Group at Facebook, where she leads the company’s relationships with top marketers and agencies. Carolyn oversees a team of regional leaders and the teams focused on global partnerships, global agencies and Facebook’s Creative...
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Training Classes
Free digital marketing classes that can help you grow your business on Facebook and Instagram
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The Power of a Mission-Led Business, Hosted by Sheryl Sandberg with Jeff and Pam Blair
A clear brand purpose can build resiliency and help your business emerge stronger than ever. Facebook’s Sheryl Sandberg joins Jeff and Pam Blair, founders of Eyeseeme—an African-American children’s bookstore—for a lively discussion on how their...
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Taylor Graham, Shopify
Taylor helps brick & mortar businesses blur the lines between online and in-person commerce so they can become future-proof. She's a Product Marketer for Shopify Retail, working closely with the product teams to build innovative, easy-to-use solutions that help businesses...
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Verify, Optimize and Troubleshoot the Conversions API - Advertising API Developer
The Conversions API is a Facebook Business Tool that enables you to share key web and offline events, or customer actions, directly from your server to Facebook. It works with the Facebook pixel to help improve the performance and measurement...
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Population Density Maps
Facebook’s Population Density Maps help nonprofit and multilateral agencies plan vaccination campaigns, respond to natural disasters, and evaluate rural electrification plans. These maps help researchers assess the ways in which climate change and urbanization impact where people live. This video...
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Small Business Re-emergence
Given the impact of the COVID-19 pandemic on our society, communities, small and micro-businesses, and non-profit organizations, the path towards re-opening may seem daunting. In this webinar we’ll share some strategies and considerations around recovery and resilience that may be...
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Maximize performance with Advantage+ shopping campaigns
In this three-part session, you’ll learn to leverage Advantage+ shopping campaigns to achieve better performance, increased efficiency and greater scale for your sales campaigns. First, you’ll learn about key features and benefits of Advantage+ shopping campaigns before walking through campaign...
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Develop Your Brand With Video on Facebook and Instagram
Changes in how consumers interact with video have led to an increase in video consumption across Meta technologies. This course can help advertisers within agencies as well as clients discover how to add and recommend in-stream standalone as part of...
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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200-101: Meta Certified Marketing Science Professional
You will learn how to take data, insights and measurement to make informed marketing recommendations with these Marketing Science courses. The lessons are organized around topics that can be applied for Data Scientists, Marketing Scientists, Quantitative Researchers, or Data Analysts...
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410-101: Meta Certified Media Buying Professional
The Media Buying Live path provides advertisers advanced strategies to integrate the elements of ad creation to further optimize their campaigns in Ads Manager and Business Manager. This training is designed to expand on the basics of campaign creation on...
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Disaster Resilience 101
Is your organization resilient when a disaster strikes? When your organization is impacted by natural or human-made disasters, disruptions to your business operations can result in significant material losses and harm to your employees, customers, and revenues. It can be...
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Make data-driven recommendations
In this lesson, you will make ad campaign recommendations based on data and insights.
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Introduction to Measurement Methodologies: From Business Goals to KPIs
In this course, you’ll learn the fundamental relationship between a business goal, the KPIs for that goal and the metrics to measure that KPI. You’ll also learn about different types of data you can expect to use in marketing and...
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