Nandy’s Candy is a premium handmade candy store out of Jackson, Mississippi, founded in 1980 by the mother of the current Owner, Emmie King. They sell their products via their brick and mortar location, as well as through eCommerce on...
Pamela and Jeffrey Blair are husband and wife Co-Owners of Eyeseeme and parents to four children. Pamela and Jeffrey homeschool their four children and noticed their questions about why they weren’t seeing Black characters in their story books or learning...
Ian is the Planning Director at Facebook for Northern Europe. He joined Facebook in 2015 to set up the Connection Planning team. Prior to this, Ian spent 14 years working in planning and strategy at some of the biggest agencies...
Businesses are seeing the value in connecting privately with customers via Messenger. In this Spotlight session, learn more about how you can use our different Messenger solutions in your advertising strategy to start or renew conversations with your customers....
Discover how mobile is shaping the video landscape across the Facebook family of apps and services. Learn creative best practices for building video for feed, stories and in-stream placements. Explore video ads buying and measurement best practices to help you...
Description text..... Click below to view the session descriptions and to RSVP. If you don’t see a scheduled session, please come back later as we are constantly adding to our calendar.
This lesson encourages safety and compliance with common legal restrictions. Facebook prohibits attempts by individuals, manufacturers, and retailers to purchase, sell, or trade alcohol.
An insight on its own only contains potential value; it doesn't drive marketing strategies as successfully or accurately as when it is combined with additional research and insights. In this lesson, we explore how combining campaign insights with research can...
The abundance of marketing research and insights available today can be overwhelming. In this lesson, we review research and insight sources that can support the creation of a holistic story to inform strategic marketing decisions.
Storytelling to convey insights for impact is an art and a science. In this lesson, we explore the key components of marketing insights storytelling in order to compel action on behalf of media buyers and planners.
Use this lesson to learn how to: Find available metrics for your Page promotions. Use Ad Center to understand how your promotions are performing. Use Page Insights to understand how your Page is performing.
Use this lesson to: Define what optimization looks like for your business. Determine which metrics to analyze to meet your business goal. Use different optimization strategies to achieve your promotion's goals.
Use this lesson to learn how to: Edit each part of your Page promotions, including creative, audience, budget and schedule. Pause or delete a Page promotion.
These Meta Blueprint courses were handpicked by Facebook's Creative Agency Partners. Together, we designed this learning path for creative agency teams keen to keep their understanding of Facebook capabilities fresh.
Use this lesson to learn: How to add and edit a Call to Action Button to your Page. How to create an ad to promote your Call to Action Button. How to choose the right creative, targeting and budget and schedule...
Use this lesson to learn: What Get More Leads ads are and how they can benefit your business. How to set up a Get More Leads ad, step by step. How to access lead data, allowing you to follow up with prospects...
Use this lesson to learn: How to create a promotion to drive traffic to your Facebook Page. How to choose the right creative, targeting and budget and schedule for your promotion.
Use this lesson to learn: How to make a promotion from your Page to drive traffic to your website. How to choose the right creative, targeting and budget and schedule for your promotion.
Use this lesson to learn: What boosted posts are and how they can benefit your business. The difference between an organic post and a paid post. How to boost your Page Post.
