Explore ways to write briefs that inspire and guide agency teams to help improve campaign success. This workshop will give you the opportunity to practice writing strong business and campaign objectives, defining a target audience, writing key performance indicators and selecting appropriate deliverables. We will conclude with an activity to hone your new skills.
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Feb 14 | NORAM | EnglishTuesday, Feb 14, 2023 at 11:00 AM to 12:30 PM EST
March 3 | EMEA | EnglishFriday, Mar 3, 2023 at 5:00 AM to 6:30 AM EST