How to turn Instagram posts into ads overview
Outline
This course teaches you how to prepare to advertise your content on Instagram. This lesson will prepare you to create ads on Instagram.
Prepare to advertise on Instagram
This lesson teaches you how to prepare a plan for your business to advertise on Instagram. This lesson will prepare you to create a plan to advertise on Instagram.
- How to prepare to advertise on Instagram
- Establish your presence
- Determine your goal
- Decide who you want to reach
- Choose your right content
Promote your content on Instagram
Learn about how to create an on Instagram. This lesson prepares you to create an ad from your content on Instagram.
How to advertise on Instagram
How to turn your content into ads
How to customise your ads
How to select a goal for your ads
- More profile visits
- More website visits
- More messages
How to select your audience for your ads
How to select your budget and duration
How to submit and view your promotions
How to make your ads more effective
Improve your Instagram ads
This lesson teaches you how to make your Instagram ads stand out. This lesson prepares you to identify ways to improve your ads on Instagram.
How to improve your strategy
- Experiment with different audiences.
- Learn what types of content resonate with your audience most.
- Test different destinations.
How to improve your visuals
- Make sure that your images are consistent with your brand.
- Choose images with a concept.
- Make sure that your images are high quality.
- Ensure that your videos fit the requirements.
How to explore how other businesses connect
- How to use multiple scenes.
- Test mobile shots depending on your business goals.
- Pair text with a focal point.
- Encourage your viewers to take a specific action.